Purchase Gen Run packages and passes online via our secure shop below, using our online Direct Deposit facility, or come on into our shop at the The Running Company Lilydale to pay in store.
If you are coming into the store, please contact us first to ensure we are not in an appointment.

Located at 242 Main Street, Lilydale – here at The Running Company Lilydale we pride ourselves on our unique and experienced digital gait analysis and professional fitting service of run specialty footwear. Your unique situations, foot pathologies, biomechanics, history, and goals are paramount in our endeavour to matching you with your own ideal footwear.
WE LISTEN. To ensure you leave The Running Company with the right pair of runners. Tell us your running history, your goals and objectives, bring in your old shoes and let us know of any past or present injuries.
WE OBSERVE. Our experienced staff will supervise you barefoot on the treadmill to perform the digital gait analysis. This enables us to clearly see your foot, ankle and lower limb motion and demonstrates the level of support and function you require from a running shoe. From this, we can help you find the right shoe for your particular style of running.
WE MEASURE. Using a Brannock device, our sports medically trained staff will measure both feet in length and width and take into account your previous experiences to provide you with a short list of styles which are suitable for you.
WE SIMULATE. It’s back on the treadmill to see the effect of the shoe on the foot.
WE ADVISE. Based on analyzing the results and asking for your feedback on comfort, fit and function. This entire process will ensure you get the right shoe, help you run better, stave off injury and achieve your goals.
The Running Company Lilydale prides itself on expertise through experience. When you walk into The Running Company, you’ll find the staff are runners themselves, so they know what you go through, they do too.
Specifically, the team at The Running Company Lilydale have combined experience in running and run-specific footwear for in excess of 10 years. Tie together this with a genuine passion for living a healthy lifestyle and you know you’re in the right hands to keep you running injury free and enjoying yourself.
The team at The Running Company Lilydale have close ties with all of the athletic companies and their product development teams, which gives us access to the latest products from around the world.
The Running Company prides itself on its close relationships with leading sports medical practitioners. From physiotherapists to podiatrists, we take a collaborative approach to ensure that every athlete is given the appropriate products, service and advice to help them stay injury free and achieve their goals.
Furthermore, we believe in complete communication between ourselves and the referring practitioner, as such we will email the footage of you back to the practitioner to validate and advise them of the footwear choice we’ve made and why.
You may now also purchase here at our online shop! If you are after something specific or cannot find what you are looking for, please contact us and we shall always do our best to assist you.
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