RunCo_Lilydale Logo

‘The Running Company Lilydale is owned and operated by passionate and experienced runners and Generation Run coaches Steve and Bec Rosel. Fully understanding the importance of the fit and quality of running footwear and apparel; they are dedicated to providing a professional and ethical service to runners of all standards, and advice in all areas of specialty running footwear and product requirements.’
Running has taken us to witness spectacular places, to befriend the most beautiful people, to discover wonderful things about ourselves and each-other, and to continually bring joy and happiness to our lives. Sharing this gift has always been extremely important to us, and through coaching our recreational running squad – ‘Generation Run’, we have come to find that the joy of running is so much more than the physical aspect of putting one foot in front of the other; Rather, the greater power, seems to lie in its miraculous and proven benefits to mind and soul.
The creation of The Running Company Lilydale has been so many years in the making. Truly a labour of love, passion, and a test of our dedication and perseverance. The universe has made us wait until the perfect time, and now, we are ready to bring the people of the Yarra Valley, the Yarra Ranges, and beyond the most ‘special’ of specialty running stores.
January 2019 saw us open the doors to a welcoming hub for the running community and we are so very excited to extend our passion, experience, and quality service to you all.


We are open Monday to Friday from 10am – 5:30pm and Saturday from 10am – 4pm

On Sundays we RUN!!!


Proudly supporting Gen Runners

Bayswater Foot and Ankle Clinic are proud to be associated with Generation Run.

They are a premier Podiatry clinic located in Melbourne’s outer east providing a caring and professional service for the whole family.
Their experienced and friendly Podiatrists are highly trained to treat a wide variety of foot issues ranging from simple skin and toenail issues to complex biomechanical abnormalities.
They offer a broad range of Podiatry services including corrective nail surgery, sports injury management, biomechanical assessments, orthotic therapy, Diabetes management, orthotic therapy, children’s assessments, through to general nail and skin care.

Sports Podiatrist Ryan Twist is a keen Triathlete and runner himself who specialises in Biomechanical Assessments of running technique, footwear advice, treatment programs and preventative rehab protocols to help prevent injuries. Having years of Triathlon training behind him, he understands the demands of running on the body and the importance of injury prevention!
No matter what level of ability or interest in running, all can benefit from a visit to Ryan at Bayswater Foot and Ankle Clinic.

Bayswater Foot and Ankle Clinic also offer a range of unique recovery modalities to ensure you accelerate your recovery from your heavy training loads. They include Compression Boots and an Altitude Machine.

We are proud to offer a 20% discount for all Generation Run members on all Podiatry and Recovery services.

For more information about how Ryan can help you or on the unique Recovery Services offered, go to or call Fleur at the clinic on: 9729-7244


Maroondah City Council

The progressive and innovative nature of Maroondah City Council ensures that they lead the way in not only infrastructure and resources for sport and recreation activities, but furthermore in providing opportunities, spaces, equipment, and programs to ensure that the community can lead active lifestyles for positive mental health, and physical wellbeing.

We are extremely proud to have been recipients of a community grant through the City of Maroondah in 2017, 2018, and 2019; allowing us to continue our free community running sessions every Thursday evening, an initiative we aim to grow and broaden to extend its reach to people from all walks of life throughout the shire.

The Maroondah City Council have recently upgraded the surface and lighting of the Croydon Athletics Track making it a quality and safe surface for our training throughout the week. Furthermore, in 2019 Maroondah City Council are currently in the process of developing an Enhancement Plan for both Dorset Recreation Reserve and Eastfield Park which will again benefit the Gen Run Squad immensely, as we look to extend our training locations out to these areas.

Throughout the year, Maroondah City Council’s Sport and Rec team, provide a range of events under their ‘Active Maroondah’ program in which Generation Run are proud to be involved, including: Tri Maroondah, Run Maroondah, Maroondah Duathlon, Yoga in the Park, Circus, and more to come!