About Us

Generation Run is a friendly community of runners where like-minded people meet to train casually and run socially together. We are a network of runners who share a common passion and who help eachother to stay motivated, inspired, healthy, active and connected. 

*PLEASE NOTE: All Gen Run Squad coached sessions will cease as of 24th December 2021. From this time, all group runs will be of a casual and social nature with coaching and tuition by private appointment only.

Generation Run’s Head Coach Bec Rosel specialises in private and small group tuition for all runners, providing inclusive, supportive, safe, professional and experienced coaching to juniors and seniors of all abilities on private appointment. Bec is highly passionate about active, healthy, and happy lifestyles and loves to share her devotion of running, her expertise and to help connect runners so that they may feel the joy of sharing there passion with others. 

At Gen Run; ability, age and experience doesn’t matter; you can just run because you love it! Because that’s why I do it. The Gen Run Squad is a welcoming and fun community where lasting friendships are made, where you can train and run socially, and where you can feel a sense of belonging, comraderie, and kindred-spirit whatever your goals and running ambitions.

Whether you are new to running or a seasoned athlete, YOU are WELCOME at Gen Run.
Get In Touch

Bec Rosel – ‘Level 3 Advanced Recreational Running Coach’ & Seasoned Marathon Runner.
Steve Rosel – ‘Level 2 Recreational Running Coach’ & passionate ultra-trail & road runner.

Meet Our Coaches

Steve and Bec are passionate running coaches and runners, Founders of Generation Run, and the proud owners of  ‘The Running Company Lilydale’.

Running came around for Bec back in 2010 with a run to the milk bar and back (roughly 3km) in a pair of jeans, a raincoat, and an old pair of runners that had never actually been used for running!

An attempt at 27 years of age to perhaps become a runner?! Two knee reconstructions…why not right?!

Running took hold of Bec hook, line, and sinker! Before she knew it, she was running several times a week, extending the duration, running faster, and running further.

Both fell in love with each other (more than ever!) and running so much that they earned their accredited coaching qualifications and in 2015 set up their own running squad in the outer eastern suburbs called “GENERATION RUN”. If you live in the area or even walk around the lake, there’s a fair chance you’ve seen them, with over 150 members in the squad, it’s hard to miss The Gen Run Squad!

For Bec and Steve running is all about enjoying their passion together and sharing their love of running and a healthy and active lifestyle with those around them.

With Steve and Bec both having completed numerous road and trail half, full and ultra-marathons, Bec with over 10 years of coaching experience and Steve having over 10 year’s experience in the footwear industry’s run-specialty space, together in 2019 they launched The Running Company Lilydale to further help people of the Yarra Ranges and beyond to enjoy their running and outdoor activity with their perfect footwear, apparel, and accessories for health, happiness, well-being, and longevity!

Favourite run

  • Bec: The Great Train Race – racing the iconic Puffing Billy Steam-train in the scenic Dandenong Ranges.
  • Steve: Two Bays Trail Run on the stunning coastal trails between Cape Schanck and Dromana on the Mornington Peninsula.

Best running moment

  • Bec: Ending a long run at the beautiful township of Warburton, then plunging into the crystal clear icy waters of the Yarra River.
  • Steve: Running in random locations around the world. Top of the list – Round Rarotonga Road Race – 31kms around the largest of the Cook Islands in tropical paradise.

What do you love about running?

  • Bec: It makes me feel like me. It brings me comfort, it challenges me, it teaches me, and it makes me a better version of myself.
  • Steve: The challenge, the community, the camaraderie, and that elation of reaching a goal.

Our Partners

Gen Run is proud to be associated with the following partners.

The Running Company

‘The Running Company Lilydale is owned and operated by passionate and experienced runners and Generation Run coaches Steve and Bec Rosel. Fully understanding the importance of the fit and quality of running footwear and apparel; they are dedicated to providing a professional and ethical service to runners of all standards, and advice in all areas of specialty running footwear and product requirements.’

Running has taken us to witness spectacular places, to befriend the most beautiful people, to discover wonderful things about ourselves and each-other, and to continually bring joy and happiness to our lives. Sharing this gift has always been extremely important to us, and through coaching our recreational running squad – ‘Generation Run’, we have come to find that the joy of running is so much more than the physical aspect of putting one foot in front of the other; Rather, the greater power, seems to lie in its miraculous and proven benefits to mind and soul.

The creation of The Running Company Lilydale has been so many years in the making. Truly a labour of love, passion, and a test of our dedication and perseverance. The universe has made us wait until the perfect time, and now, we are ready to bring the people of the Yarra Valley, the Yarra Ranges, and beyond the most ‘special’ of specialty running stores.

January 2019 saw us open the doors to a welcoming hub for the running community and we are so very excited to extend our passion, experience, and quality service to you all.

We are open Monday to Friday from 10am – 5:30pm and Saturday from 10am – 4pm

On Sundays we RUN!!!

Please CLICK HERE to follow our Facebook community.

Bayswater Foot and Ankle Clinic

They are a premier Podiatry clinic located in Melbourne’s outer east providing a caring and professional service for the whole family.

Their experienced and friendly Podiatrists are highly trained to treat a wide variety of foot issues ranging from simple skin and toenail issues to complex biomechanical abnormalities.

They offer a broad range of Podiatry services including corrective nail surgery, sports injury management, biomechanical assessments, orthotic therapy, Diabetes management, orthotic therapy, children’s assessments, through to general nail and skin care.

Sports Podiatrist Ryan Twist is a keen Triathlete and runner himself who specialises in Biomechanical Assessments of running technique, footwear advice, treatment programs and preventative rehab protocols to help prevent injuries. Having years of Triathlon training behind him, he understands the demands of running on the body and the importance of injury prevention!

No matter what level of ability or interest in running, all can benefit from a visit to Ryan at Bayswater Foot and Ankle Clinic.

Bayswater Foot and Ankle Clinic also offer a range of unique recovery modalities to ensure you accelerate your recovery from your heavy training loads. They include Compression Boots and an Altitude Machine.

For more information about how Ryan can help you or on their unique Recovery Services offered, go to:
or call Fleur at the clinic on: 9729-7244

Maroondah City Council

The progressive and innovative nature of Maroondah City Council ensures that they lead the way in not only infrastructure and resources for sport and recreation activities, but furthermore in providing opportunities, spaces, equipment, and programs to ensure that the community can lead active lifestyles for positive mental health, and physical wellbeing.

We are extremely proud to have had the support of the Maroondah City Council since 2017. 

Please join our Gen Run Community Club and Generation Run Facebook page for all updates, events, training sessions, blogs, information, and social happenings.

The Maroondah City Council have recently upgraded the surface and lighting of the Croydon Athletics Track making it a quality and safe surface for our runners. Furthermore, throughout 2021-22, Maroondah City Council are in the process of developing an Enhancement Plan for both Dorset Recreation Reserve and Eastfield Park which will again benefit our running community immensely.

Throughout the year, Maroondah City Council’s Sport and Rec team, provide a range of events under their ‘Active Maroondah’ program in which Generation Run are proud to be involved.

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